A Blog by John Bossong

Leaders Need Conviction Where It Matters

Conviction.  It’s a powerful word.  More than a belief.  A strong belief.

Convictions motivate us to act a certain way.  They determine our conduct.  How we act.  Leaders who have a strong belief and passion are often referred to as having a strong conviction.  They are driven.  What they do and how they do it matters.


Have you met the leader who goes to battle for a weak issue?  A strong conviction about a weak issue.

  1. The presentations look rather than it’s content.
  2. The quantity of sales calls rather than the quality.
  3. Who gets credit rather than creating a great solution (service or product).
  4. Making a name rather than a difference.
  5. Getting rather than giving.
  6. Hierarchy – position – authority.
  7. Being right rather than admitting you don’t know.
  8. Pride.

Author and leadership expert Andy Stanley said in a recent leadership podcast that leaders with strong convictions on weak issues don’t influence people.  They don’t motivate people.  They just make their point.

Stanley suggests your convictions are strong on issues that matter and make a difference.  Here is what he says you should battle for:

  1. The organization’s core values and purpose.
  2. Your people.
  3. Make sure everyone knows they matter.
  4. Developing other leaders.
  5. Creating a positive culture.
  6. Adding value.
  7. Serving your employees and customers.

Stanley reiterated that strong convictions on weak issues don’t influence.  They can make a point but rarely a difference.

Have conviction where it matters.

Have you ever worked for a leader who had strong convictions on weak issues?  How did it effect your performance and attitude?


  1. Great framework John — simple and powerful, and that means elegant. this would be a great daily inventory for anyone to take at the end of the day: where have I taken a strong stand on weak issues? And where have I shown weak convictions on important issues? What will I do differently tomorrow?

    • Christopher,

      Thanks for your comments. I appreciate your input. That’s a great idea to take an inventory at the end of each day. Great takeaway. Thanks for reading,

      Take care,

Speak Your Mind